I’m Charlene.

I help ambitious Mamas build businesses and live their dream #MomBoss life.

Get empowered with the financial knowledge, strategies + mindset to pursue your passion, and succeed in online business.

Help Yourself to a FREEBIE.

from accountant to entrepreneur

I started my career as a CPA, and spent my early years working at a global accounting firm, then at a multi-national bank. I felt unfulfilled climbing the corporate ladder, since I’ve always been creative at heart.

That’s when I succumbed to a lifelong itch to start a business and launched a boutique graphic design studio.

It started as a side-hustle, and turned into a thriving six-figure business that enabled me to escape the 9-5 and become a full-time Mompreneur! 

LATEST ON THE BLOG

12 Side Hustles Any Mom Can Start on Maternity Leave

You did it, Mama! You're now the proud owner and caregiver to a tiny human who is depending on you for survival. Between all the sleepless nights, poopy diapers, and endless feedings, you've realized this much: Maternity leave is EXHAUSTING! Raising a baby is hard......

How a Self-Taught Photographer Turned Her Passion into Profits

➤➤ Welcome to the Crazy #MomBoss Series -- Inspirational interviews + features of fellow mompreneurs who have started successful side-hustles, or are living the full-time entrepreneur life by growing their online...

My 2018 Blogging Journey: A Realistic Blog Progress Report

Income reports are a HOT TOPIC in the blogging world, but I have a love/hate relationship with them. On one hand, reading the income reports of some of the world's most successful bloggers was a motivating factor that inspired me to start my own blog. On the other...

Why Your Frugal Ways are Killing Your Business

CONFESSION: I hate the word “frugal”. I also think all business owners who truly want to grow their business into more than a 1-2 person operation, or one that brings in millions in revenues should drop this word from their vocab… at least when it comes to business...

This Leading Lady Helps Anxious Women Network Like A LadyBoss

➤➤ Welcome to the Crazy #MomBoss Series -- Inspirational interviews + features of fellow mompreneurs who have started successful side-hustles, or are living the full-time entrepreneur life by growing their online...

14 Business Books Every Mompreneur Must Read

When I started my mompreneur journey, I had a hard time explaining to people around me what I did, or why I decided to pursue the life path less traveled. It often felt like nobody understood the pressures of building a biz while raising a family, and I didn't know...
Empowering creative entrepreneurs with financial knowledge, strategies + mindset to succeed in online business
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