I’m Charlene.
I help ambitious Mamas build businesses and live their dream #MomBoss life.
Get empowered with the financial knowledge, strategies + mindset to pursue your passion, and succeed in online business.
Help Yourself to a FREEBIE.
from accountant to entrepreneur
I started my career as a CPA, and spent my early years working at a global accounting firm, then at a multi-national bank. I felt unfulfilled climbing the corporate ladder, since I’ve always been creative at heart.
That’s when I succumbed to a lifelong itch to start a business and launched a boutique graphic design studio.
It started as a side-hustle, and turned into a thriving six-figure business that enabled me to escape the 9-5 and become a full-time Mompreneur!

LATEST ON THE BLOG
How One Tired Mom Turned Sleep Into Her Side Hustle
➤➤ Welcome to the Crazy #MomBoss Series -- Inspirational interviews + features of fellow mompreneurs who have started successful side-hustles, or are living the full-time entrepreneur life by growing their online...
How to Write a Crazy Simple Business Plan in 8 Steps
THINK ABOUT IT: If you had to drive to an unfamiliar location, the first thing you'd do is plug the destination into your trusty ol' GPS, right? Damn right. So why would you start a business by jumping on the highway before you knew where you were headed? Sure, the...
The Complete Beginner’s Guide on How To Make Money Online
Years ago, when I was a starry-eyed junior accountant fresh out of school, I had a conversation with a friend who told me she was leaving her nice, cushy corporate job at an insurance company to start an online business. Back then, having a job at a recognized company...
The Ultimate No-Bull Explanation of Profits & Margins
Before today, you may have thought the terms "gross profits" or "gross margin" were kind of... well, gross. You've seen so much terminology out there about "profitability" that it makes you want to slam your face on your keyboard every time you drown in accounting...
The 10 Commandments of Working with Your Significant Other
Are you mixing business and pleasure in your business? Perhaps you've heard of someone being "married to their work", but what happens when you've literally done this and are now in business with your significant other? According to data from the Bureau of Labor...
A Goodbye Letter To My First Love: Winding Down My Six-Figure Business
Dear Amazing Clients and Friends of Empress Paper Crafts, You may have noticed that our social feeds haven't had any activity since 2016, and you haven't heard from me since. Beyond the black hole where our website once was, I wanted to officially let you all know...
